A new social media trend has taken the country by storm, and it’s all in the name of fighting the fight against starvation!

The Rice Bucket Challenge began trending across Facebook and Twitter last week, with hundreds of thousands of participants filling buckets with rice and maple syrup and pouring the sticky concoction down their heads.

“This is for all the poor people too lazy to work for their food,” said YouTuber Jake Paul before seven pounds of sticky rice was poured over his head.

“If you’re too poor to eat it’s because you’re fat and lazy,” commented the famous YouTube personality while pulling gobs of brown rice out of his hair.

It’s estimated that more than 150,000 people have posted videos of the Rice Bucket Challenge of social media websites, with a combined 12 tons of rice wasted, enough to feed a 30 African villages for 400 years.